Star Trek x Kid Cudi made a big splash at New York Comic Con. Scott Mescudi, better known as superstar rapper Kid Cudi, officially launched "Boldly Be," his collaboration with Star Trek featuring a new song, a Fortnite game, and themed apparel. Inspired by Kid Cudi's lifelong love of Star Trek, the “Boldly Be” campaign draws from the Star Trek philosophy of IDIC (Infinite Diversity in Infinite Combinations), the basis of Vulcan philosophy that the vast variables create truth, beauty, and strength. Kid Cudi's appearance at NYCC also brought the rapper's star power to the Star Trek Universe panel on Saturday, October 14, and at the NYCC Star Trek x Kid Cudi booth all weekend.

To kick off Star Trek x Kid Cudi's "Boldly Be" campaign, a new behind-the-scenes video was released of Kid Cudi joining the Star Trek universe and discussing his memories of being a Star Trek fan. Check it out below:

The "Boldly Be" campaign also presented the official trailer for Star Trek x Kid Cudi: Mirror Mayhem, an immersive Fortnite gaming experience that features Kid Cudi's new Star Trek-inspired song, "Heaven's Galaxy." In Mirror Mayhem, players can join Captain Skyles (Kid Cudi) on a mission to uncover the source of a sonic anomaly that threatens the peaceful planet Vada. Along with "Heaven's Galaxy," Mirror Mayhem includes never-before-heard songs from Kid Cudi's new album, INSANO. Check out the video below:

On Saturday, October 14th, Kid Cudi also joined Star Trek executive producer Alex Kurtzman and host Joshua Horowitz on stage at NYCC's Star Trek Universe panel. Kid Cudi shared discovering his love of Star Trek through his father, as well as details behind this exclusive partnership, including a capsule streetwear collection. Check out images below:

Emblazoned with Star Trek-inspired mantras like “Live Long and Rage,” the Kid Cudi x Star Trek capsule collection includes T-shirts, crewnecks, hoodies, a custom button-up t-shirt, and a colorful leather varsity jacket with robust chenille and embroidery detail. The Kid Cudi x Star Trek collection officially debuted at New York Comic Con on Oct. 12 with a preorder window exclusively for attendees, and the collection is now globally available on shop.kidcudi.com starting Oct. 16.

Kid Cudi Boosts Star Trek's Musical Presence

A rap superstar the magnitude of Kid Cudi collaborating with Star Trek gives an even bigger boost to Star Trek's musical presence. At NYCC, Alex Kurtzman told Kid Cudi his own son is "obsessed" with the rapper, and this is just one sign of how Star Trek x Kid Cudi: "Boldly Be" can expand the influence of the franchise into a whole new fanbase. Kid Cudi's Star Trek-inspired tracks also add to the huge success of Star Trek: Strange New Worlds' first-ever musical.

The soundtrack to Strange New Worlds' musical episode, "Subspace Rhapsody," with songs written by Letters To Cleo's Kay Hanley and Tom Polce, topped the Apple music streaming charts. Strange New Worlds' musical soundtrack and the song "We Are One" are also being presented for Grammy Awards consideration. The mainstream appeal of the Star Trek brand continues to grow, and Kid Cudi's collaboration, "Boldly Be," is an important step to take Star Trek into all-new frontiers of fandom.

Source: CBS Studios/"Star Trek" Franchise

Photo Credit: Catherine Powell/Getty Images for Paramount+